
FORE:Close to us on each level spot of the scarped rock was a little fortified look-out where three or four soldiers kept watch, with here and there a larger tower, reached only by a ladder, and in these six or eight men.Elephants, freshly painted, go past begging.
Published Aug 28.
TWO:>At the top of Malabar Hill, in a garden with freshly raked walks and clumps of flowers edged with pearl-shells, stand five limewashed towers, crowned with a living battlement of vultures: the great Dokma, the Towers of Silence, where the Parsees are laid after death, "as naked as when they came into the world and as they must return to nothingness," to feed the birds of prey, which by the end of a few hours leave nothing of the body but the bones, to bleach in the sun and be scorched[Pg 30] to dust that is soon carried down to the sea by the first rains of the monsoon.In a quiet, darkened corner a girl was lying on a bier, a girl of the Brahmin caste, all in white, veiled by a transparent saree. By her side an old man, a bearded patriarch, seemed to wait for someone. Then another Brahmin came out from a little house, carrying the fire wherewith to light the funeral pile in a little pot hanging from his girdle. The two old men took up their burthenso light that even to them, tottering already towards their end, it seemed to be no weight. They made their way cautiously, so as not to tread on the [Pg 305]sleeping figures strewn about the street, going very slowly in devious zigzags. A dog woke and howled at them; and then, as silence fell, I could hear again the dying sounds of harmoniums and tom-toms, and the clatter of the games.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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